The Search Traffic Technology(STT) team at Amazon is looking for an experienced Software Development Engineer to innovate in the search engine optimization (SEO) and landing page optimization (LPO) space. The team is responsible for optimizing and enhancing Amazon retail sites Worldwide to maximize free traffic from search engines and to improve the landing page experience for search referred customers using innovative LPO techniques.
Given the scale, breadth of offerings, and number of international Amazon retail sites, our SEO challenge is unique and goes far beyond the traditional SEO best practices. The team works to find algorithmic/scalable ways to increase the traffic and sales we get through natural search results, working with industry experts and resources to apply the latest SEO/LPO techniques and insights to Amazon's websites and optimizing the user experience of the Amazon landing page from search engines. We have aggressive goals and a highly effective team focused on moving fast and delivering results.
We are looking for an outstanding individual who combines superb technical, communication, and analytical capabilities with a demonstrated ability to get the right things done quickly and effectively. The ideal candidate for the team is a thinker and a doer : someone who loves sophisticated algorithms and mathematical precision, but at the same time enjoys implementing real systems, and is motivated by the prospect of spectacular business returns. This person must be comfortable working with a team of software development engineers to raise the bar of the software quality we deploy to the website.
Specific job responsibilities will include:
- Design and build large scale metrics systems used to track traffic from search engines, trends in search terms, conversion and other key traffic metrics.
- Design and build dynamic website components used to improve ranking and indexing of Amazon pages
- Design and build machine-learning systems to optimize the landing page experience and improve sales conversion for free search traffic
- Work with other teams around Amazon to improve platform support for search engine friendly URLs, and content elements.